Hi, I’m Effie.
I’m a commercial product photographer for lifestyle brands.
My clients say that brand photography is the single most important investment they have ever made for their business. It can be yours too!
Let’s Work Together
I work with lifestyle brands to create compelling photos that help you sell your products and services. My clients include Samsonite, Mars Inc, Transcendent Wines, and Johnson & Johnson. Learn more about who I work with at the button below.
The Latest from the Blog
“Effie is incredible to work with—hands down, absolutely amazing! Not only does she take the time to get to know her clients and their needs, she actively seeks additional information throughout each project to ensure she delivers the best possible results…”
Mae Botanicals is a Pacific Northwest based botanical skincare brand that I shot product photos for last year. Here’s how they are using their product images to promote their brand!
As a product photographer, creating compelling visuals that tell a brand's story goes beyond just clicking the shutter button. Today, I want to pull back the curtain and share with you the key steps in my planning process – steps that ensure every click results in pixel-perfect magic.
Do you work to market a PNW-inspired brand? Check out these brand visuals I created for Mountain Fresh!
Are you the owner, brand manager, or marketing manager for a food or beverage brand? Check out this post!
I connect customers with beautiful and useful products through brand and product photography. Sometimes that means I photograph things that we all need, but don’t think of as beautiful, like Band-Aids!
With the tagline, “Indulgence begins in the vineyard” it is immediately clear that Diora is an upscale, premium winery brand. I received a brief from Diora stating that the brand wanted to “develop a collection of timeless brand assets showcasing Diora’s products for use on social media.”
Here’s a little window into what it looks like to work with me to create personal brand photos that are professional and approachable for your brand.
Bundaberg Brewed Drinks is an Australian family-owned business that brews non-alcoholic beverages. Bundaberg was a dream client for me and so I was thrilled to be selected for this project!
Even during a quick studio shoot we were still able to utilize several different looks for Carrie and a variety of poses to help bring her brand to life. Take a look inside this studio mini session!
Quarterly brand photography is a great option for anyone looking to keep their marketing up to date throughout the year! Check out how Primp Lash and Beauty Boutique used their quarterly photo shoots this year.
Quarterly brand photo shoots are a great way to build an image library so that you can up your content marketing game! Check out what that looked like for local realtor, Melanie Tinsley last year.
Quarterly brand photo shoots are a great way to build an image library and keep your look up to date for all seasons! Here’s a quick look into what it looked like for Caitlyn Lunsford Photography last year.
Starting an email list is a foundational step for small businesses and new brands looking to establish a direct and personalized connection with their audience. In this guide, I'll walk you through each step to starting an email list, from choosing the right email marketing platform to designing opt-in forms that encourage visitors to join your list, and more.
Check out these personal brand photos I shot last month for local author, Maddie Burton!
Do you regularly invest in your small business? No, I’m not just talking about monetary investments, but investing your time, energy, and resources into making your business the best that it can be.
I recently had the opportunity to work with leading healthcare brand, Johnson & Johnson, to help them create imagery for their Polysporin Complete Ointment Product. Check it out here!
For the past 7 years, I’ve been trying to figure out what balancing motherhood and entrepreneurship looks like. I’ve by no means “arrived” but I am learning and want to share that with you because I think it is so so important to the well-being of our families, our businesses, and ourselves.
I’ve been working with Middle of Six, a local AEC marketing firm here in Tacoma ever since they opened over 5 years ago. There are just so many benefits to having regular team photos created for your brand! Find out more here.
Today I am sharing some things you should consider when deciding how often you should have your brand photos updated, as well as some rhythms I’ve seen work well for the brands I work with.
The essence of a personal brand is YOU. It is absolutely essential to show yourself authentically if you want to have a successful brand photoshoot…but how do you show personality through your brand photos?
Finding my niche within the greater photography world was one of the best things I’ve ever done for my business and for my clients. And I truly believe it can be the same for your small business too! Here’s why.
Katie Dean is a local artist here in Tacoma, Washington. Her design and printing process is fascinating and while I did get to photograph that as well, today I am simply sharing a few of her greeting card designs.
If you are wondering what you should wear for your fall brand photoshoot here are some ideas and inspiration!
Meet Chelsea Kelley, a real estate agent with local company, Mosaic Real Estate, who is selling luxury homes in Lakewood. Here’s a peak inside her personal branding photoshoot with me last spring!
This past week or so I’ve been ramping up to start working full time again and I’ve been learning quite a bit about what I should and shouldn’t be doing as I reintroduce a full workload into my life….
Over the past several years I’ve gotten to work with Samsonite Luggage on a range of different lifestyle product photoshoots for their different lines of luggage. Here are some of the images I’ve created.
Take it from me, a small business owner of 10+ years, running a small business is not for the faint of heart! Some days it can feel like you’re on top of the world and others you’re ready to throw in the towel and quit altogether. So let’s talk about some ways to deal with the latter feeling and how we can push past the burnout and persevere through the hard times.
Anna is launching a personal brand for household management solutions. Her brand photos were focused on normal household tasks and activities but with an elevated style about them. Here are a few of my favorites from the shoot.
Happy Clients
Effie's work is amazing!! I've worked with her multiple times and every time my photos come out beautiful. She's brought my business to the next level. I always look forward to the next session.
—Sarah Hawkins, Real Estate Agent
As one of the largest privately own companies in Washington State, we take our partnerships seriously. We have a high standard when it comes to professionalism and quality around our products and services- Effie has exceeded all of our expectations. Her skillset behind the lens is top notch and has been an instrumental part of our branded product lines growing success throughout the Northwest. We are constantly innovating and enhancing our existing products/programs and Effie has proven to be a valuable asset to our company.
—Harbor Wholesale/Mountain Fresh
Effie is creative, reliable and just really fun to work with. She has taken photos for our business on a number of occasions, and I look forward to inviting her back every time.
—TCF Architecture
Effie is great. My restaurant worked with her this past year to help us market our physical business in the digital space, mostly via social media. Effie is a great communicator and honest consultant-she gained an understanding of our brand voice and provided great feedback and direction to allow our brand to speak through her photography. She is a talented photographer, but she also has a thorough understanding of how to communicate through the medium of images. There is a lot more than the final image that goes into branding, marketing, and advertising, and she has a grasp on the full scope of work. Thank you Effie!
—Waffle Stop
Effie is incredible to work with—hands down, absolutely amazing! Not only does she take the time to get to know her clients and their needs, she actively seeks additional information throughout each project to ensure she delivers the best possible results (hint: they're stunning photos!). Her skill and attention to detail come through in each image she crafts. We are so happy and lucky to work with Effie!
—Organic India USA
I absolutely appreciated her professionalism, from the quoting process to the delivery of my photos. I knew exactly what I was getting and when I was getting it. It’s easy to find a talented photographer, but talented and professional was a plus in my book!
—Only Oatmeal
Effie is phenomenal to work with and has an incredible eye for simplistic, minimal, product photography. Less is more, and her photographs are a testament to that. Her talents are unparalleled to others in her field and any brand would be extremely lucky to have her photographs for sales and marketing collateral. She has curated some of the most beautiful images that match our brand aesthetic and we couldn’t be more excited about her results. Professionalism and dedication to meeting deadlines and turnaround times are traits that Effie possesses that make it very easy to work with her. Her enthusiasm to work with and build brands really shines through her photographs.
We definitely will continue to work with Effie in the future and value the relationship we have with her. How can you not?
—Snoqualmie Ice Cream
High-quality, professional brand imagery delivers the right message in just 50 milliseconds. Check out how a local coffee shop owner used that to her advantage before she even opened her doors.