Johnson & Johnson Polysporin
Lifestyle Product Photography for Global First Aid Brand
Brand Overview
Johnson & Johnson, a global healthcare company, and their trusted first-aid brand, Polysporin. Polysporin Ointment is the #1 dermatologist-recommended ointment for infection prevention.
Project Objective
To create a series of images that showcase Polysporin Complete Ointment in real-life scenarios, appealing to both active millennials and parents. The goal was to position the product as an essential part of everyday life, capable of handling minor injuries with ease and effectiveness.
Production Challenges
Creating imagery of a first-aid product can be challenging, as it's often perceived as a mundane and clinical item. My goal was to transform this seemingly ordinary product into something visually appealing and relatable.
Creative Process
To overcome this challenge, I focused on creating a warm and inviting atmosphere within my studio. By utilizing natural light, simple props, and real models I was able to create visually appealing imagery for this everyday product. I staged the product in various scenarios, such as a mom applying it to her child’s scrape, packing it in a bag, and using it in a variety of rooms around the home, demonstrating the product's versatility and appeal to a wide audience.
“The brand was really pleased with how everything turned out!”
—Marisa, Creative Agency Brand Manager
Images In Use
