Hi, I’m Effie, a commercial product photographer for lifestyle brands based in the Pacific Northwest.

After 10 years of running a more general photography business, I discovered that I had a knack for product photography, pivoting my business about 5 years ago to work solely with brands. My unique blend of creativity and organization allows me to create stunning visuals that not only look great but also drive results.

I believe that intentional brand imagery is more than just aesthetics. It’s about evoking emotions, telling your story, and connecting with your audience on a deeper level. By crafting a consistent visual identity, you can elevate your brand and set yourself apart from the competition.

My clients often tell me that investing in brand photography is one of the best decisions they’ve made for their business. It transforms their brand from a concept into a tangible reality.