Honestly pHresh

Dec 17

Compelling Product Photography for Natural Deodorant Brand

Brand Overview

Honestly pHresh, a brand dedicated to providing effective and natural deodorant solutions. Their products are free from harmful chemicals, including baking soda, and are designed to keep you feeling fresh and confident.

Project Objective

To create a series of images that showcase the brand's commitment to natural ingredients and effective performance. The goal was to produce visually appealing and engaging content that could be used across various marketing channels, including some lifestyle imagery with models as well as styled flatlays of the product.

Production Challenges

Prop sourcing and styling the product with natural ingredients in a way that was both visually appealing and informative was a time-consuming endeavor. Additionally, finding a suitable, diverse range of models who were comfortable showcasing the product in a natural and authentic way was challenging.

Creative Process

To overcome these challenges, I meticulously planned and executed the shoot, focusing on creating a clean and minimalist aesthetic. I scheduled models and created a welcoming environment for that portion of the shoot. Then, I utilized a variety of natural props, such as herbs and florals, to complement the product and highlight its natural ingredients, creating styled and flatlay images of each variety. By carefully composing each shot and paying attention to every detail, I was able to create a series of images that effectively communicated the brand's message and were beautiful to look at.