Recent Work Effie Gurmeza Recent Work Effie Gurmeza

Product Imagery for Upscale Winery

With the tagline, “Indulgence begins in the vineyard” it is immediately clear that Diora is an upscale, premium winery brand. I received a brief from Diora stating that the brand wanted to “develop a collection of timeless brand assets showcasing Diora’s products for use on social media.”

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Small Business Effie Gurmeza Small Business Effie Gurmeza

Building an Email List: A Step-by-Step Tutorial for Small Businesses

Starting an email list is a foundational step for small businesses and new brands looking to establish a direct and personalized connection with their audience. In this guide, I'll walk you through each step to starting an email list, from choosing the right email marketing platform to designing opt-in forms that encourage visitors to join your list, and more.

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