Product Photography for Global Wellness Brand, Organic India
Organic India is a certified B-Corp that focuses on empowering you to take control of your health through organic herbal teas and health supplements. They are committed to fair-trade and sustainability practices as well as producing a high-quality product for conscience consumers.
When they approached me for brand and product photography they were hoping to break out of some of their previous creative styles that were a little too busy and catered to an older crowd. Brittni, VP of marketing at Organic India, told me that she was looking to bring the brand into the 21st century through a more contemporary, clean style of imagery, but she didn’t want to veer too far off course from what Organic India’s traditional look was so as not to confuse current customers. She was looking to market more towards health-conscious Millennial and Gen-Z women with mission-driven mindsets who wanted to take control of their health.
The ideal client that she wanted to market to was a confident, mission-driven, quality-focused, eco-friendly young woman. She requested images that pointed to an elevated but attainable lifestyle, including bright scenes with natural elements like plants. We opted for some styled product shots and some lifestyle brand shots with models for this shoot and a mix of products to showcase in the imagery from teas to supplements.
Check out some of my favorite product images from the gallery I created for the Organic India brand below and keep scrolling to find out what Brittni said about working with me for their brand photography below!
“Effie is incredible to work with—hands down, absolutely amazing! Not only does she take the time to get to know her clients and their needs, she actively seeks additional information throughout each project to ensure she delivers the best possible results (hint: they’re stunning photos!). Her skill and attention to detail come through in each image she crafts. We are so happy and lucky to work with Effie!”
If you are looking for an organized, detail-oriented product photographer for your brand, I’d love to help you out! I dive deep into every brand I shoot for to make sure I know their messaging and their mission inside out so that I make sure to create perfectly on-brand imagery for their marketing. I strategize and plan exactly what images I will shoot beforehand to make sure they align with exactly what my brands need to communicate at that moment. That doesn't mean I don't leave room for inspiration in the moment, but it does ensure that you get all the images you asked for. Each detail perfectly in place for brand imagery that is authentic to your specific brand. If you’re interested in working together you can find out more and begin the creative process with me by clicking the button below.
