Nexxus
Elegant Product Photography for Luxury Hair Care Brand
Brand Overview
Nexxus, a renowned hair care brand dedicated to providing scientific solutions for all hair types and conditions. Their range of products include daily shampoos and hair serums which can help repair damaged hair. This project was specifically for their new line of premium dry shampoos.
Project Objective
To create a series of elegant and sophisticated product images that highlight the brand's commitment to quality and innovation. The goal was to capture the essence of the Nexxus brand through visually appealing, product-centric shots that showcased the products in a luxurious bathroom setting.
Production Challenges
Replicating a high-end bathroom setting with warm pink tones without access to a real, elegant bathroom space that fit the desired description.
Creative Process
To overcome this challenge, I utilized a creative approach that involved the use of Replica Surfaces backdrops. These backdrops provided a realistic and versatile backdrop, allowing me to create a variety of elegant and sophisticated scenes. I used a combination of flatlay imagery and shots of the product styled on a faux bathroom counter to create the variety and aesthetic the brand requested.
