My Experience Working with a Creative Agency
Last Summer I was approached by a creative agency called Creatively Squared, asking if I would be interested in content creation opportunities through them.
Creatively Squared is a platform that connects visual creators with paid content creation opportunities. They work with top global companies to create eye-catching lifestyle and product photos for their marketing needs.
At first I was a little skeptical about working with an agency but once I jumped on board I realized that it’s a great opportunity to pick up small jobs for bigger brands that I otherwise may not get connected with (hello, Google!).
Here are the major advantages I see for working with a creative agency.
I don’t have to go out looking for jobs and cold emailing pitches to large companies. The agency gets the clients and contacts me when an appropriate job for my skillset and style comes along.
I don’t have to go through all the legwork of phone calls and questionnaires, creative boards, and inspiration with the brand. Instead, I receive a well-put-together brief from Creatively Squared with a shot list, inspiration images, and anything else I might need to know.
As I said before, I’ve gotten connected with a lot of big-name brand photoshoots through working with Creatively Squared than I would have going at it on my own. A few examples being Google, Mike’s Hard Lemonade, and Enfamil.
It’s really simple and easy working with them. Basically they contact me with a brief. I look it over and either accept or not. The product gets shipped right to my door. I shoot and return images to Creatively Squared and get paid.
The only disadvantage? I don’t get paid as well as if I was working directly with the companies and brands. But this pay cut may be worth not having to do the legwork I previously mentioned and I am still making a fair wage for my work so I still consider this partnership a win.
All in all, I think it’s been a good move to work with Creatively Squared and I would encourage others who are starting out in the content creation field to give it a try too!
Here are a few of the images I’ve shot for Creatively Squared projects:
