Why Should Small Businesses Show Behind-the-Scenes Photos?

1. Behind-the-scenes photos tell a story:

People love a good story. As Gary Vaynerchuck says, “It's about stories. If I can tell the story to America, whether it's Riesling or a boxer from Harlem, it will sell.” That is the number one reason you should show your customers behind-the-scenes photos! To tell the story of how and why you make what you sell.

2. Behind-the-scenes photos humanize your brand:

People are loyal to you, not necessarily your brand. They love having a reason to support what you do. The person behind the product is often the reason. It makes us feel better about buying a product if we know that we are supporting a mom trying to make ends meet or a family who love to work together. Showing your face and your process will give them that personal connection.

3. Behind-the-scenes photos create variety:

When you plan your social media posts or design your website, do you ever feel like it’s all the same? Behind-the-scenes photos will help create variety within your feeds and mix things up a bit, getting people’s attention. In this day and age, we are bombarded with advertising so our brains tune out a lot of it. Do something different and you’ll recapture your ideal client’s attention!