Brand Photography Composition Tip: The S Curve

The S curve is a classic composition technique. It’s most commonly used in landscapes, for example: when you see a long winding path going through the frame, but you can also use S curves in your brand photography! The idea of an S curve is to draw the viewer’s eye in through the photograph towards a subject, or to keep their eye traveling around the photograph longer. You can strategically place things in your photograph to create a subtle S curve whether shooting straight on or from above (or any perspective for that matter!). Here are some examples of S curves found in brand photography. You may not notice the S curve at first but if you study these photos you will find a subtle curve within them that draws your eye around the photograph without your realizing it.

Do you have questions about how to incorporate S curves into your brand photography? Post them below! I’m happy to help!