Brand Photography Composition Tip: Rule of Odds

Today’s photo composition tip is the rule of odds.

The rule of odds states that images are more visually appealing when there is an odd number of subjects. For instance, grouping three things together, or framing your subject with an object on either side. More specifically, experts suggest that this rule particularly applies to groups of three because our brain doesn’t process more objects than that individually, but rather, starts to see them as a group. When it comes down to it, I don’t know why we don’t just call this one the “rule of threes”, but I didn’t name them, so there you have it! 😅

Here are some examples of the rule of odds at work!

How are you using the rule of odds to create more compelling brand imagery? Comment below!