Three by Three Home Goods
Sustainable Home Product Photography
Brand Overview
Three by Three, Seattle is a home organization brand committed to creating sustainable and stylish solutions for a clutter-free life, "making busy lives beautifully efficient." Their focus on eco-conscious products aligns with their mission to make a positive impact on the environment.
Project Objective
To create a series of high-quality images for the Three by Three, Seattle’s wool felt dryer balls for use on their Shopify site. The objective was to showcase the product's functionality and eco-friendly benefits while maintaining a clean, colorful, and simple aesthetic that aligns with the brand's identity, featuring imagery of the dryer balls in various lifestyle settings, emphasizing their use in reducing plastic waste and creating a more sustainable laundry routine.
Production Challenges
Transforming my small studio space with no access to a real laundry room or washer/dryer into convincing lifestyle imagery for dryer balls presented a creative challenge. The lack of authentic laundry facilities required creative problem-solving and outside-the-box thinking to effectively showcase the product's functionality and integrate it into a realistic home environment.
Creative Process
To overcome the studio space constraints and create engaging lifestyle imagery, I focused on the post-wash, clean laundry experience. I styled a bamboo entryway rack, already present in my studio, to resemble a functional laundry room, incorporating hangers, neatly folded towels, laundry detergent, and greenery for visual interest. To showcase the dryer balls in a practical context, I introduced a human element, depicting someone folding and organizing freshly laundered items. This approach allowed me to effectively communicate the product's purpose and its contribution to a sustainable and aesthetically pleasing home environment.
“I can't say enough great things about Effie and the work she's done for us. From start to finish, she executes with professionalism and a special touch that distinguishes her from other product photographers. Effie is not just a photographer, she's a brand partner with excellent listing skills who understands and identifies our specific needs, delivers them, and then goes beyond. She is a full service operation, starting with a pre-shoot meeting to discuss and organize the project as a whole, including models and props needed; then confirming before the shoot with a list and inspo pics to make sure we're aligned; then to the shoot itself, where Effie serves not only as skilled photographer but also stylist, prop master, art director, and set crew; and finally on to the pro editing, delivering not only beautiful but fully edited images. You get the whole package and more when you hire Effie! As for the photos, they speak for themselves: since using Effie, our retail sales have increased more than 50%. We feel so lucky to have found Effie, and we'll keep coming back for more.”
— Gwen, Owner and Product Designer
Images In Use
