Hiring Effie to be our Product Photographer has been the single most important decision we have made as a small business

Effie took the time to get to know both our craft, and our target market so that she could effectively capture our product. Because of her commitment to getting us the polished images that best embody our style and ethos, we quickly developed a recognizable brand that customers could connect with. Her photos enabled us to become a strong Instagram and Etsy presence and we have been selected and promoted as an Etsy Editor’s Choice multiple times in just the first six months of business. Without Effie’s help and support we would not be the thriving small business we are today.

—Wax and Wool